How the website color schemes affect our perceptions?
Creating a website with a website builder is not a rocket engineering work. No programming, no coding, just you and your favourite platform. Still it needs a subtle touch.
The design and flexibility are facilitated by more and more adaptive website templates. Their basic and most important properties, as we know, are: to be responsive (automatic adjustment), to be mobile adaptive, to have quality design and option for categorization, nice structure and style.
One thing that bloggers in web builder blogosphere often skip when talking about pros and cons of website templates is…their color schemes. As we all know, different colors and combinations of colors affect our mood, feelings and emotions in different way, so we decided to take a look at how choosing different website color schemes may affect the perception of your clients and color psychology in general. We have to remember that most of the website templates (and their colors!) are communication tools in website building.
Black
Though often considered from its negative perspective (the dark side!) black color is the favourite of many people. It brings a feeling of confidence and control. Black speaks of authority so be careful when using black website templates as clients may feel the overpowering influence of black color. It also represented life and rebirth in ancient Egypt and in fashion it’s often used due to its ‘slimmering’ effect.
White
The symbolic meaning of white is one of innocence, purity, freshness, calmness, but also sterility and emptiness. It is neutral and possesses the ability to expose ‘dirt’. When using a white website template with a web creator, have in mind all those elements in the template and its features that are exposed by the whiteness.
Red
It’s the most intense color. On one side it evokes strong emotions (red is the longest wavelength) like love, but on the other it could be aggressive and demanding. In fashion it’s not very popular in negotiations. A red template may attract attention and stimulate perception but its dominance may repulse the visitors, which means that often you need to find a balance with a second color.
Blue
Blue is the color of the sky and it speaks of serenity, calmness and tranquility, but also aloofness. Research shows that blue can foster productivity, but we also say that we have a ‘blue Monday’. In communication it also symbolizes loyalty. Researchers proved that blue reduces anxiety and lower hear rates.
Green
Green is nature. It symbolizes health, fertility and good luck. It could make you feel rejuvenated and relaxed, but it also implies a sort of conservatism and stagnation. It is the balance color being the spectrum’s center and it also evokes harmony and peace.
Yellow
Yellow color is the most fatiguing color to human eyes as huge amount of light is reflected. Thus it leads to eyestrain and needs just a small amount to drag attention. On the other side it is cheerful, ‘sunny’, and evokes a vital mood. You just need to be careful when using a yellow website template with the overpowering effect of yellow and the levels of saturation.
Purple
It speaks of romance, wealth, superiority and sophistication. In the same time it may appear artificial as it’s not common in nature. It is also a mystic color so it may be useful for creating a Tarot reading website.
OXXY Website Builder offers templates that vary in color and design. The great variability and plenty of features will surely fit your personal taste and professional sphere. Just don’t forget that each color affects perception in a different way and often it’s the right combination of colors which has the ability to trigger the right response.
