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Search Engine Optimization (SEO) is a process of improving the online visibility of a website. High ranking in search engines, such as Google, Bing or Yandex, depends on many factors, such as backlinks, quality of the content and many others.

In terms of SEO, Oxxy guarantees that your website can be easily crawled and index by all major search engines and that you have the opportunity to optimize every part of your website in order to achieve higher ranking.

To make your website visible for search engines:

1. Open the Site Settings panel
2. Navigate to SEO Settings
3. Make sure that the checkbox Enable search engines to find my site is enabled

Tip: Keep in mind that it may take up to 3 months for search engines to index your website.

To see what individual SEO Settings for each page of your website you can edit, please, read the Page Settings section

Optimizing the copy of your website

Optimizing the texts of your website is essential for achieving high ranking in search engines.

• Add enough texts on every page. Although there is no strict rule, it is generally advised that every page should have at least 300-400 words.
• Use the keywords that are important for your potential visitors. Don't try to just guess what they are looking for and use a keyword research tool instead
• Include the keywords in your texts but do it a natural way as keyword stuffing will get you banned by Google.

An important part of optimizing your website copy is the structuring. This is done by adding heading tags (H1-H6). They make it easier for search engines to understand and index your content.

To add Heading tags

1. Add a new text element or select an existing one
2. By default all texts are marked as paragraphs. Use the dropdown to mark the selected text as Heading

Tip: Each page should have a unique set of headings. Do not use Heading 1 more than once per page.

Quality of the content

If you want to achieve high rankings, you need to make sure that the content of your website is optimized. You need to make sure that the texts you include are unique and valuable. Copying texts from other websites will be considered by Google as duplicate content and may lead to a penalty for your website.

Optimizing anchor texts

Anchor texts are the visible part of hyperlinks, i.e the characters that the user needs to click in order to be redirected to the link destination. Anchor texts are important for search engines as they use it to understand the topic of the website that is linked.

It is always a good idea to optimize the anchor texts by adding relevent keywords and not just linking to "click here"

Optimizing website images

The images you use on your website can also be optimized for search engines. This is done by using the alt text attribute. The alt texts aren't visible on your website, but they help search engines understand what an image is about. Optimizing your images is important if you want to get traffic from Google Images.

To add alt texts to your images:

1. Add a new image or select an existing one
2. Open its Settings
3. Fill in the alt text field